Finca Vista Hermosa
Producer: Edwin Martinez Pineda
Origin: Huehuetenango, Guatemala
Roaster: Coffee Collective
Cultivar: Red and Yellow Bourbon, Caturra and Catuai
Elevation: 1600-1900 masl
Harvest: Feb 2016
Taste Profile: Balanced and sweet with good body. Chocolate, plumbs and roasted hazelnuts.
Roast Date: Nov 21
Edwin Martinez’ farm is situated in the northern Guatemala at 1.600 – 1.900 masl. We’ve visited and bought from Edwin since 2007, when it was our first Direct Trade coffee. This lot is from the original Vista Hermosa plot and was handpicked in February 2016, then depulped, fermented in small tanks, washed thoroughly and dried. The quality merits that we’ve paid 127% over the market price ($4,5/lbs FOB). We roast this coffee to a medium degree to get an optimal balance.
We are a coffee roastery with three coffee shops and coffee training. We sell wholesale to other coffee shops, cafés and restaurants. In our own coffee shops, we aim to set new standards for coffee brewing and serving, and to keep exploring potentials in coffee all the way from seed to cup.
The dream that drives The Coffee Collective is to explore and unfold exceptional coffee experiences in a manner that gives better living conditions to coffee farmers across the globe.
Coffee quality is brought about in three links: Farmer, roaster and barista. We work hard to ensure that these three links collaborate, working towards the collective goal: Exploring coffee’s taste potential.
As coffee is grown far from Denmark, it is important for us to work with transparency. With our Direct Trade model, we lay out a distinct set of criteria for our trading with the producers. Direct Trade is based on the notion that the better the quality we get, the better price we are able to pay, and the better quality we will have again the following year and so forth.
Ultimately, our dream is for a coffee farmer in Kenya to obtain the same status and living conditions as a wine grower in France.