Unlock the Secrets of a Successful Coffee Business

In “What I Know About Growing a Coffee Business,” four-time Irish Barista Champion and 3fe Coffee founder Colin Harmon shares a candid, practical, and deeply personal account of building a world-class coffee brand. Eschewing traditional business jargon, Harmon offers a “warts-and-all” look at the realities of the specialty coffee industry.

What’s Inside

• The Physical Space: Learn how to choose the right location, design a functional bar layout, and create an atmosphere that keeps customers returning.
• The Service Philosophy: Insights into building a culture of hospitality that balances technical excellence with approachable service.
• Operational Reality: Practical advice on the “unsexy” but vital parts of the business—from plumbing and electricity to managing staff and cash flow.
• Growth and Sustainability: How to scale a business without losing the soul or the quality that made it successful in the first place.

Book Specifications

Why We Recommend It

Whether you are an aspiring café owner, a seasoned professional, or simply a coffee enthusiast curious about the industry, this book is widely considered the modern “bible” of coffee entrepreneurship. It is as much about people and problem-solving as it is about coffee.

“A must-read for anyone thinking of opening a cafe. Harmon’s honesty about the mistakes he made is as valuable as the lessons he learned from his successes.”